DO YOU HAVE WHAT IT TAKES TO JOIN A TRIBE OF MEN FOCUSED ON Leveling Up In Business & Life and as PURPOSE-DRIVEN LEADERS?

TO THE MAN SEARCHING
FOR ANSWERS

TO THE MAN SEARCHING FOR ANSWERS

Henry David Thoreau, a distinguished author once said...

“Most men lead lives of quiet desperation.”

In simple terms, most men surrender to circumstances and accept mediocrity. 

They live life frustrated, passive, and unfulfilled.

I believe about 97% of men fit into this category of quiet desperation… what I call the “walking dead”. 

But ask a man how he’s doing and the response almost always will be…

“Doing good!” 

It’s difficult for most men to admit the problems they’re dealing with because we’ve been taught that “real men” don’t talk about their emotions…

Real men stuff all their feelings down…

Avoid all meaningful conversations…

BOTTLE UP THEIR EMOTIONS UNTIL THEY FLIP THEIR LID AND BLOW UP ON SOMEONE…


Sabotage their relationships, health and business when they experience a winning streak...

Yet they never ask for help.

Brother, let me tell you…

That’s a warped version of what it means to be a real man.

If you take a few moments to read this letter, you’ll understand truly how to penetrate this world as a real man.

Think about what that could do for you…

Imagine how much more passionately you would attack your work and your purpose in life…

How much better you’d be able to show up for the people you love and care about...

What would it feel like to know you’re a part of the 3% of men navigating the world with an identity of a man who is confident, purpose-driven, and true to your core…

Not some fake macho man personality that men put on as masks to hide their fears and insecurities. 

Just so you know who’s writing this letter to you, let me introduce myself...

MY NAME IS Bedros Keuilian

founder of the Modern Day Knight Project

I’m the founder of Fit Body Boot Camp, a worldwide international fitness franchise, as well as six other thriving companies, author of the Wall St. Journal best-selling book Man Up, and coach and mentor to top entrepreneurs, thought leaders, professional athletes, and former members of our military’s special operations communities. 

But that’s just the highlight reel of my success…

What most people don’t see is the life I lived for a very long time with a distorted view of what it meant to be a man.
I thought I had to be like Atlas holding the world on his shoulders...

Not letting anyone know about my internal suffering from the extreme amount of stress I was putting myself through…

The constant self-sabotage...

I would avoid the difficult conversations I needed to have with people…

Waking up every day overwhelmed and depressed pretending I had everything under control and white-knuckling through life… 

When in reality, I was constantly attacked by waves of anxiety filled with thoughts of losing everything or being found out that I was a fake or a phony. 

To cope with this pressure, like most men, I went through the depressing path of comfort, trying to distract myself with the vices I knew were holding me back…

MOST HIGH-PERFORMING MEN KNOW WHAT I'M TALKING ABOUT

This path involves you trying to desperately escape from the reality you’re currently living...

97% of men do this by indulging in the vices they know will make them feel warm and fuzzy on the inside such as…

   OVEREATING

   Alcohol

  PORN

   DRUGS

   PROSTITUTES

  TV AND VIDEO GAMES

  GAMBLING

...and any form of excessive entertainment.

It’s out of line with the man they want to be

WHEN INDULGING IN THESE CREATURE COMFORTS

MOST MEN HAVE A VOICE IN THEIR
 HEAD TELLING THEM WHAT THEY’RE DOING IS WRONG…

MOST MEN HAVE A VOICE IN THEIR HEAD TELLING THEM WHAT THEY’RE DOING IS WRONG…

But they continue going back to the source of comfort as a tool to ignore and avoid the work that they must do to save mental health, their marriage, their relationships, and their businesses…

Even worse is the feeling of being alone like you’re on an island…

Not having a tribe of like-minded men to call on, connect with, and get support from. 

They desperately avoid the uncomfortable path they know they must take if they truly want to get what they want from life.

If you’re reading through this letter wondering how I understand your situation so perfectly…

And how I’m able to so clearly articulate what you’ve been thinking all along…

Remember, it’s because I’ve lived it. 

But the way I flipped the script, and started living life the way every man is supposed to…

Came from me taking the time to find the answers to the question...

  DO NOT BE ONE OF THESE MEN...

WHAT DOES IT MEAN
TO BE A MAN?

If men want to understand the answer to this question…

And if they’re serious about getting what they want from life and finding out how to get people to treat them with the respect they feel they deserve…

They don’t need to look any further than nature, because nature never lies.

The picture to the left depicts a chimpanzee and a bonobo ape on the right.
Chimpanzee (left) VS Bonobo (right)
When you understand the difference between these two creatures, you’ll know why some men can walk into a room and instantly command presence and respect…

And why others are hardly ever noticed or acknowledged.

Chimpanzees exist in an environment where resources are scarce. 

This forces a chimp to compete to secure the respect of the other male chimps. 

Male chimps don’t accept disrespect, it’s not uncommon for one to kill another to defend his honor in the pack. 

Weak chimps don't get to mate or eat, so they die out, and evolution takes its role in creating strong dominant chimps. 

Bonobos, on the other hand, exist in an environment where resources are plentiful.

Bonobos are able to relax and they don’t need to compete for status, because why bother?

For the bonobo, life’s comfortable. 

Any fights that do break out are usually stopped by the female bonobos and abruptly forgotten.

Sex is readily available and most of their time is spent masturbating and playing around.

The way of the chimp is based on strength, courage, honor, and brotherhood.

The way of the bonobo is based on weakness, pleasure, full-time relaxation, and fun.

Why am I telling you this?

the sad TRUTH of today's society

The world we exist in today seems to be more in line with the way bonobo’s live their life.

But for the majority of human existence, we lived in a world more aligned with the way chimps live their life…

The chimps' world of strength, courage, honor, and brotherhood is what men are genetically hardwired to value.

It’s only in the past hundred years or so that weakness, pleasure, full-time relaxation, and fun have become a part of our society.

It’s no wonder why so many men feel lost in this world filled with comfort and weakness…

Constantly searching for more and more…

Doing anything to fill the void they feel that comes from not aligning with their true purpose.

This creates a sense of friction between who you are and who you want to be.

This friction is from the two voices inside your head...

One voice that demands a higher standard from you.

And another voice, that’s been programmed into you, which says to take it easy, relax, and enjoy the pleasantries you’ve worked so hard to attain.

And deep-down inside you know you’re just white-knuckling through life and hoping that no one notices. 

THIS IS THE INTERNAL WAR MOST MEN FACE EVERY DAY

I'm willing to bet that the reason you’re here reading this letter, is because you want the answers to this internal war.

You want to know how to come out on top…

You have a burning desire to conquer this inner bitch, the critical voice that keeps sending you back to the void of pleasure-seeking and comfort.

You know that the only way you can feel the sense of fulfillment you so deeply desire is by winning this war. 

Listen...

The GREATEST BATTLES you’ll ever fight are with yourself...

Self-mastery is the way. 

And if you want to be a part of the 3% of men who actually get what they want from life in all areas…

YOU ALREADY KNOW WHAT YOU NEED TO DO

You have to demand more from yourself.

You have to have to be willing to compete.

You have to put aside the desire to be comfortable.

And above all, you’ve got to be willing to heal from your traumas that have created all types of limiting beliefs and self-sabotaging behavior. 

But again, you already knew that, didn’t you?

So why haven’t you succeeded at winning this internal war consistently?

YOU CAN't WIN THIS WAR BY YOURSELF

The reason most men never win the internal war is because they try to do everything themselves, alone. 

They romanticize the idea of being a lone wolf…

But as the saying goes…

“For the strength of the Pack is the Wolf, and the strength of the Wolf is the Pack.”

Understand this, most of our time on this planet has been spent within a pack of men protecting women and children.

Because of this, we are predisposed to view ourselves in relationship to other members of a male group. A tribe. A brotherhood. A team. 

For thousands of years, men hunted and lived in tribes with men they could depend on and trust. 

Brother, you and I are tribal and what you’re missing from your life is a tribe of good men. 

And this is why most men continue to lose this internal war day after day…

The infinite source of motivation, willpower, and drive you’re looking for to achieve whatever you want to in this lifetime…

Will come from the men inside your pack who push you past your limits.

But again, for most men, this is what is missing from their life…

TRUST ME, I UNDERSTAND THE LONELINESS THAT COMES WITH ENTREPRENEURSHIP...

Even though we go to conferences, networking events, and are around our employees all the time…

We’re still not surrounded by people who understand us.

Most people have no idea what it’s like to be the person who’s in charge of all the decisions.

The pressure it puts on us is sometimes unbearable.

It’s no surprise to me that so many high-level men end up getting lost in this bonobo ape world of comfort and distraction...

It makes perfect sense.

But that doesn’t mean it’s the right thing to do.

What I found in my own life was that when I surrounded myself with men who held me accountable to being the best version of myself…

That’s when I was finally able to hit the consistency of excellence I desired in all areas of my life.

So it led me to thinking…

What if I could create a brotherhood of high-performing men of purpose and willpower, all of whom are looking to actualize their potential?

A brotherhood focused on helping men break through their limiting belief systems which suppress their universe-given superpowers...

One thing for certain, it couldn’t be that just anyone could join…

There had to be a test.

And that’s exactly why I created...

THE MODERN DAY KNIGHT PROJECT

The Project is a 75-hour self-development program for men who want to break free from the lower version of themselves.

This is one of the toughest physical and mental experiences on the planet designed to help you…

•  Shatter your self-doubt and limiting beliefs
•  Gain clarity in your life’s work and purpose
•  Heal from trauma that makes you feel broken and unworthy
•  Help you level up in mindset, money, and meaning in life and in business 

But The Modern Day Knight Project is more than just a crucible designed to help you develop as a man…

It’s a test to see if you qualify to be a part of our tribe of purpose-driven men. 

A brotherhood like
no other

A brotherhood like no other

Graduates of The MDK Project join a lifelong brotherhood of high performers who connect, network, and support each other weekly in our online private group as well as meet up in person twice a year at our exclusive Modern Day Knight meetups around the country. 

THE FOUr F-BOMBS

Within the brotherhood and throughout The MDK Project, everything we discuss falls into 4 different categories that we call…

Faith

An unbreakable attitude that you can do, be, or have anything you are willing to work for and produce. Faith and confidence in yourself and a higher power. 

Fitness

Not only with your physical body and health but your emotional discipline and mental toughness.

Family

Healthy relationships with your spouse and kids and the respect and admiration of those that you lead.

Finances

Wealth, abundance, business success, and total financial freedom.

When we master our 4 F-Bombs we achieve what everyone is seeking out in life, FULFILLMENT.

Mastering these four areas is what will bring you the fulfillment in life that every man is looking for.

But not every man is willing to go through the discomfort necessary to truly understand where they’re messing up within these 4 areas of life…

And how they can make the changes necessary to truly level up in their life.

THIS IS YOUR CALLING TO 

THIS IS YOUR CALLING TO 

 DEFEAT THE FORCE hOLDING YOU AT YOUR HEELS

Taking part in The MDK Project is an intentional commitment to 75 hours of adversity and suffering intended to introduce you to your highest self…

It’s as much a challenge as it is a test and a transformation. 

Why should you intentionally put yourself through suffering?
  • Suffering forges character
  • ​​Suffering develops self-awareness
  • ​Suffering reveals superpowers
  • Suffering builds bonds with brothers
  • Suffering separates average men from extraordinary men

Make no mistake about IT

THE PROJECT WILL MAKE YOU SUFFER AND PUSH YOU THROUGH ADVERSITY AS IT FORGES YOU INTO a MODERN DAY KNIGHT

No matter where you are in your current life…

Whether you’re in the best shape of your life…

Or in the worst shape of your life…

You will suffer during The Project.

But it’s in this fire of chaos that you’ll forge yourself into the man that you’re destined to be…

And more importantly, the leader everyone is looking for in this world.

But don’t take my word for it…

Take a look at what some of the men who’ve graduated from previous classes have to say about The Project…

TESTIMONIALS

MEN WHO HAVE GONE THROUGH
THE MDK PROJECT

MEN WHO HAVE GONE THROUGH THE MDK PROJECT

"I LEFT WITH ENOUGH FORCE, CLARITY, AND CONFIDENCE IN MYSELF AND MY DIRECTION TO TAKE ON WHATEVER WAS AHEAD"

I did a lot of reflection when I got back. It's a constant never ending process. Asking myself, "Was I proud of that?" and if not, going back to do it until I was proud of it. It's a constant never-ending process...

BRIAN LOCK
CLASS 006 - INDUSTRIAL DESIGNER

"IN ORDEr to be better or to grow i had to punch through a new level or area i've never been before"

I just wanted to level up to where I was at in ever way; my thinking, how I felt about myself, how I felt about life, work, family, all these other areas I kinda felt in this shitty mode. I was like "I can be way up here" and I had no idea how to do it, no way to attain it, all I could do was think about it. I knew it was possible but that was it...

NOAH VALINSKY
CLASS 009 - BUSINESS OWNER

"What's The NExt 10 years going to look like if I keep doing what i'm doinG?"

The whole journey began when I wanted to make a change. No matter what you're confronted with in life whether its on a personal side or in business. I can pick up the phone, I can call 1 of 60 guys of our group and get help; get some counsel from people that understand me and are freaking savages...

KEN BURKE
CLASS 007 - BUSINESS OWNER

"EXCELLENCE IS NOT AN ACT, THEREFORE A HABIT"

CEO's, Executives they reach a level of success in their own business and they forget about have a coach. They think they are at the pinnacle of their game, but we've probably all had coaches at one point in our life and that blind spot that I've mentioned, you just don't know what else is out there. I think there are alot of successful guys who go "I'm not mediocre, I'm top 5% or 1%"  they don't realize they've plateaued instead of continuing to push...

MICHAEL BULLOCH
CLASS 008 - ENTREPRENEUR

" It CHANGED WHO I AM "

When I came out, I was a completely new person. I made more money than I ever had. I had people coming up to me telling me I'm a little different. I would pay more and do it again.

RYAN MEGGISON
CLASS 004 - SALES MANAGER

" I WANT MORE"

I started implementing time-blocking with my wife to keep our relationship functional and it's changed our relationship.

MATTHEW WHITE
CLASS 006 - FIREFIGHTER

" it's phenomenal "

I thought I was leveling up but I really wasn't. I was a joke. I was just lying to myself... I never had a brotherhood—this type of accountability before.

MARK PEREZ
CLASS 007 -  REAL ESTATE BROKER

" LIFE LONG LESSONS "

I just knew I was ready to just help people on a regular basis... I'm closer with a lot of those gentleman who I went through the 75 hours with than most people I've known for years in my life. 

ANDY PHO
CLASS 005 - TATTOO ARTIST

WIVES OF MEN WHO HAVE GONE THROUGH THE MDK PROJECT

" It's given way too much for our FAMILY "

I didn't realize it was going to bring back a whole new improved person. He now speaks like a leader and is well-spoken. He's skyrocketed at work. It's insane!

CHRISTINA MEGGISON 

" an incredibly life-changing event "

If your husband wants to better himself, let him do it because that's going to affect your marriage, children, family, neighbors, friends and extended family for years. It's building a better foundation for a lifetime.

SABRINA FIELDS

TESTIMONIALS

LISTEN TO WHAT MEN OF ACTION HAVE TO SAY ABOUT THEIR TRANSFORMATIONS

" THIS IS WHAT I NEEDED IN MY LIFE "

Working with the instructors helped me uncover a lot of things, learn, and become stronger physically, mentally, and emotionally.

ANDY PHO - CLASS 005

" IT IS AN ABSOLUTE RESET "

What I got most out of the project is an understanding that the majority of the problems that were impacting the things in my life were caused by me. My inability to execute the things that I'm committing to, my inability to set bigger goals, bigger dreams, my inability to lead my family as a man.

JAKE BLANCHARD - CLASS 001

" I NEEDED TO STEP OUT OF MY COMFORT ZONE "

The Project has shown me that there is a lot more that I can give, a lot more that I can do, and I've got a lot more potential within me. I have been a passenger.

BRYON OVENSTONE -
FINANCE DIRECTOR

" THERE WAS SOMETHING THAT WAS HOLDING ME BACK "

Biggest take away was that I know I can be a great leader, it's just I need to be able to control my emotions.

LUCKY DE JESUS - 
FINANCE ONBOARDING

" I WAS BROKEN "

You can't help other people if you don't help yourself first. You can't lead other people if you don't lead yourself first, and I was broken. Coming here is something that absolutely changed my life and I cant wait to apply what I have learned here into my personal life and to my business.

LEE ANDERSON - 
DIRECTOR OF CLIENT RELATIONS

DISCOVER THE LEADERSHIP BEHIND THE MDK PROJECT

Meet your instructors

BEDROS KEUILIAN

Founder of The Project

Founder of global fitness franchise Fit Body Boot Camp, The Empire Show teaching entrepreneurs how to build Empires and create legacies, and bestselling author of Man Up: How to Cut the Bullshit and Kick Ass in Business and in Life.

Bedros created this program with the sole intent of using the 75-hour experience as a way not only to help men step up to the highest version of themselves but as a right of passage into the elite brotherhood of Modern Day Knights.

ray CARE

Lead instructor

US Navy Seal and CIA Contractor.  Speaker, peak performance coach, and co-founder of LTD (Leadership and Team Development) a leadership training experience that helps companies conquer the battlefield of business. 

Ray has created the physical evolutions for The Project and will be leading you throughout the entire journey. 

STEVE ECKERT

INSTRUCTOR

US Marine. Co-founder of LTD (Leadership and Team Development) an immersive experience to turn businesses and their employees into high performance profit-generating teams. 

Steve will be “The Facilitator Of Suffering” ensuring that you earn your spot inside the brotherhood.

MATT SCHNEIDER

INSTRUCTOR

Former Police Officer and SWAT Operator.

Matt will be training you on situational awareness along with proper firearm usage to show you how to protect yourself and your family.

Erin Alejandrino 

INSTRUCTOR

Project Chaplain. Battle Ready Head Coach. Martial Artist. VP of TRULEAN Nutrition.

Erin will be motivating you along the journey to ensure you’re keeping  your commitment to this new chapter of your life.

THE SUFFERING IS AN INVESTMENT

Think of it as the dues that must be paid for you to become the greatest version of yourself…

And the only way to determine if you’re a right fit for the brotherhood.

If you’re ready to finally put a stop to this meaningless search for comfort and distraction…

And instead, step up, test yourself, grow, and step into the man you’re meant to be…
 
I’d like to invite you to apply for an upcoming Project class.

You can do that by clicking the button below and filling out an application to join.

I’m looking forward to seeing if you have what it takes to be a part of the top-tier group of men we’ve put together within the brotherhood.

UPCOMING CLASSES

Class #015

October 25 - 28, 2022

Application OPEN

85%

Class #016

February 21 - 24, 2023

Application OPEN

50%

Class #017

April 18-21, 2023

Application OPEN

33%

UPCOMING CLASSES

Class #015

October 25 - 28th, 2022

Application OPEN

85%

Class #016

February 21-24, 2023

Application OPEN

50%

Class #017

April 18-21, 2023

Application OPEN

33%

ONE FINAL NOTE

ONE FINAL NOTE

There may be a part of you that wants to experience The Project…

And another part of you that is hesitant to apply because you know this is going to demand a lot from you…

I want you to understand this is an example of the internal war you go through every day…

A voice that wants greatness… YOUR ADVOCATE

And a voice that wants comfort… YOUR INNER-CRITIC

You’re going to have to choose which voice you listen to…

But understand there are only 3 possible paths you can take right now.

Path number one is listening to the critic, the voice that wants comfort…

Path number two is being indecisive and letting the voices battle it out…

(Which is basically the same as path number one.)

Path number three is listening to the voice that wants greatness, the advocate. 

For far too often you’ve allowed the inner critic to negotiate your way out of decisions that would have been good for you. 

Sadly, most men allow the inner critic to sit shotgun and talk them out of great opportunities and decisions while stuffing their inner advocate in the metaphorical trunk. 

It’s really that simple.

If you go with path number one or two, understand you fall into the 97% of men who don’t get what they want from life.

These are the men who live in the sea of mediocrity and spend the second part of their life living in regret. 

If you go with path number three and graduate The Project, you’ll join the Exclusive Modern Day Knight Brotherhood…

You’ll walk through life knowing you’re a part of the top 3% of men in the world who can get what they want in life.

You’ll have a growing group of high-performing men in your tribe that you can call on and network with. 

Imagine the level of confidence that will bring you…

Imagine the types of opportunities that would open up to you…

Imagine how much better you’d be able to lead your family, your employees, and your loved ones…

The choice is yours.

Which voice are you going to listen to?

Yours truly,
im sure you have some questions...

FREQUENTLY ASKED QUESTIONS

Q: Now that I have filled out and submitted my application, what's next?

A: You'll have an interview call scheduled with one of our Project Instructors and based on the outcome of that call, you and the instructor can decide if The Project is right for you, and if it is, then we'll onboard you to an upcoming class.

Q: How much does the Project cost?

A: The Project is $15,000. However, this is not just for the 75-hour experience but also for the lifetime access into the Project brotherhood community once you graduate from the 75-hour experience.

This brotherhood community is a private group of high performers from all industries where we connect, network, share wins and successes, and support each other. (Iron Sharpens Iron)

The cost of NOT experiencing the Project and not becoming the leader, husband, and father you’re meant to be is much more expensive in the long run.  

Q: Once I'm registered for a Project class, what happens next?

A: Once you're registered and assigned a class three things happen...

1) You are given a list of clothes to bring with you as well as details for where to fly into and meet up.

2) You are assigned a mentor who will set you up with physical, nutritional and mental training so that you can get into warrior condition for The Project as well as for the rest of your NEW life.

3) You will be sent the required waivers and liability forms to read through and sign.

Q: What happens after graduation?

A: Once you graduate The MDK Project you're a part of a lifelong brother hood of other success minded men who lead with purpose, growth, impact and are driven to reach their fullest potential in business and in life. 

You'll also be added to our private online community where each week we network, connect, share our successes and setbacks and support each other through accountability. 

Twice a year you'll be invited to our Brotherhood Meet Up - a two day, destination specific get together where we'll workout together, break bread together, network together and learn from business and peak performance experts. No successful man is an island.

Q: If the class I want to attend is sold out. Is there any way that I can get in?

A: No. Once a class is full, it's sold out and we will not accept extras, no matter how much more you offer to pay.

Q: Do I have to be an athlete to do The Project? What if I am not in great shape?

A: No, you do not need to be an athlete. However you do need to be conditioned to do hikes, bear crawls, team log carries, truck pulls, jogs, push ups, and a variety of body weight exercises. 

When you're accepted into a class our instructors will help you build up your physical conditioning through training programs designed to help you get Project ready.

Q: What’s the minimum age requirement?

A: 18 years old.

Q: I'm not from the United States, can I still do The Project?

A: Yes. Men have traveled from South Africa, United Kingdom, Netherlands, Australia, and Canada

Q: How long is the Project class?

A: 75 hours in total. This includes time in the field, time seated learning, eating and sleeping (sleeping will be kept to a minimum).

Q: If I can’t make it to my assigned class can I do a future one?

A. Yes. If for some reason you can't attend your assigned project class you can roll to a future class. There is a fee of $3K to roll to a future class.

Q: Do you give discounts?

A: Yes. Discounts are given to Veterans and first responders.

Q: What is included? Is my airfare room, food, transportation included?

A: No, your airfare is not included. Your food, room and transportation during the 75 hours of The Project are included. Also included is your graduation dinner and room for the graduation night.

Q: What can I expect during the experience?

A: Expect to to be physically challenged. Expect to be mentally exhausted. Expect to be emotionally tested. Expect to grow in all three areas.

Q: Is this like a spartan race, mud run or military training/physical fitness only?

A: No, The Project is as much mental and educational as it is physical. 

The Project is a personal growth and business development program for men that utilizes physical activity as well as education, lessons, and journaling to help you experience massive growth in your leadership, mindset, business, faith, fitness, family and personal drive.

Q: Do some people not make it to graduation?

A: Some men do not graduate the Project. There are only two ways to drop out:

1. You can drop out anytime by ringing the bell.

2. Or the instructors may drop you if you are deemed unsafe or unable to continue - in which case you'll be offered the opportunity to roll back to a future class.

Q: Where is The Project held? Will I be sleeping there?

A: The Project is held at The Project compound - a facility in southern California that's equipped with a fitness center, sleeping quarters, and learning center.

Q: When does it start/ finish?

A: The Project starts on Tuesday at 8:00 AM for Pre-Check-in. Actual Program starts at 1:00 PM and is secured at 4:00 PM that Friday (graduation dinner and the ceremony takes place that Friday evening). There will be room accommodations for the graduating class for Friday night. 

Q. What happens to those who try to make it through the project but ring the bell or can't make it through, and want to try again?

A. They would have to pay 3k to rejoin

THE PROJECT

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